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Interim report January 1 - March 31, 2015

Odd Molly International AB (publ)

Stockholm, Sweden, April 29 april, 2015

A strong quarter with increased growth and higher profitability

January 1 - March 31, 2015             

· Net sales amounted to SEK 100.7 million (82.8), an increase of 22 percent.
· The gross profit margin was 54.2 percent (53.8).
· Operating profit amounted to SEK 9.5 million (3.5).
· Net profit amounted to SEK 7.6 million (2.5).
· Earnings per share before dilution amounted to SEK 1.33 (0.44).

Events during and after the quarter

· In February Odd Molly opened a store at Åhléns in Göteborg.
· After the end of the quarter the company took over responsibility for the Odd Molly store in Bromma Blocks, which had previously been managed by an external retailer.
· After the quarter two shop-in-shops were opened in Oslo, Norway and Villmanstrand, Finland, both managed by external retailers.

Comment from the CEO

It is wonderful when things look brighter - and for Odd Molly the positive trend continues. During the first quarter 2015 we increased sales significantly and delivered a very strong result. It has been a really good start to the new year and shows that the changes we are making are clearly having results, though we fully understand that it is a continuing process.

In accordance with our strategy, the share of sales we generate ourselves has risen and the trend surpassed our high expectations, not least with regard to Odd Molly’s web shop. During the quarter we also continued to roll out our retail concept in more stores and shop-in-shops in Sweden, Norway and Finland. Sales to external retailers are a stable base and our own retail operations continue to rise substantially and contribute greatly to the company’s profitability.

The new product groups, Home and Swimwear, are attracting plenty of media attention, which strengthens Odd Molly as a lifestyle concept and brand. The expanded product range is now in stores and selling well - even if volumes are small so far.

In other words, very positive signs and a strong quarter.

At the same time it is important to reiterate that Odd Molly still has large seasonal variations and should be analyzed over longer cycles than quarterly. The first quarter is generally our strongest, and this year was no exception. All our spring merchandise was shipped to retailers during the first quarter, so the second quarter will be a little thin. We are working diligently to reduce fluctuations between quarters, by increasing our own sales to the consumer.

In summary, Odd Molly is developing in the right direction. For me as a leader of a creative, publicly listed company that has to have both innovation and business acumen, it is comforting to have clear values to guide us. We will continue to create value - and inspire all the Mollys out there to realize their dreams.

Anna Attemark, CEO

For full report, please see attached PDF file.

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