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Our ambition is to provide investors and other stakeholders with relevant information about Odd Molly

Business Model

Odd Molly sells its products through external retilers around the world and also drives consumer sales through its own physical stores, web shop and outlets, as well as shop-in-shops managed by retailers. Since 2014 Odd Molly has sales responsibility for retailers in Scandinavia and the US, which provides a better understanding of its largest markets and an opportunity to impact sales. With agents in other markets, Odd Molly can achieve an optimal mix of retailers with the right image and brands but without major capital expenditure. The agent in turn receives the exclusive right to sell Odd Molly's Products in a geographically defined market.

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